Nurture Your Inner Skiing Geezer….

 

 

Growing older is a goal we ALL share.

Wouldn’t it be nice that when you reach 40..50…60…70…80…90 , the snow sport industry would still be interested in you senior skiers as an active participant? You may not consider yourself a senior skier now but you WILL be one day. Why wait until the last minute to insist the industry will want you around?

In the 1940s and 50s, from coast to coast an idea sprang from the mountains. My father’s generation returned from WW II in Europe with a notion and built the American ski areas. My generation, baby, our generation, built the industry as we know it today. Yet, if you pick up nearly any ski-related periodical or surf the web, you might get the notion that skiing is illegal for anyone over the age of 25

                                                 .th-52

According to the AARP, seniors control 70 percent of the world’s wealth. That makes seniors the third largest economy behind the US and China. In the US alone, the 100 million seniors represent $200 billion dollars in disposable income. They spend 20 percent—that’s $40-billion—of that on their kids and grand kids. Seniors who ski or board spend a lot of money on their families!

We take our families on winter vacations, pay for their lodging, buy the lift tickets and often, rent or buy their equipment. In the immortal words of Richard Gere in Pretty Woman, “We are going to be spending an obscene amount of money in here. So, we’re going to need a lot more help sucking up to us…’cause that’s what we really like.”

It turns out the seniors skiing is worth a lot to the industry!

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Which demographic is trending up? Yep…Seniors          Credit:NSAA

( for more analysis, go to: The Wrinkled Irrelevants?

As an age group, we spend 27 percent more time on the mountain each season than any other group. By 2030, there will be 34 percent more people in the 50-plus age group than there are now. Nielson calls us, “the most valuable generation in the history of marketing” but also say less than five percent of all advertising targets our age group. HEY! Ski industry! Time to get in a little practice on seniors skiing, maybe?

 

Ever since the unfortunate industry report that the senior skiers who built and supported the  industry for the last four decades would be dying off in large numbers, the industry has treated the senior skiing segment as a lost cause. As if we are the last seniors to walk the Earth.

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Their focus on the 24-40 year-old segment may appear to make sense from an economic perspective, but the industry is being more than a bit short-sighted.

Barring an Extinction Level Event, those young whippersnappers are aging, too. Time for the industry to gain some valuable experience in hanging on to the one demographic that will always control the bulk of disposable income. Yep, you would think so, wouldn’t ya? You would be wrong

(for more on skiing for cheap, go to: Skiing on the Cheap

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Take heart, active, sporting Boomer skiing souls! All is not lost. If you could take over the Student Union in 1968, you can handle a few ski bums. In the upcoming series of articles, we’ll take a look at resorts with successful senior-focused operations in “Right This Way Ma’am, Happy to See You Again”. We’ll show you how to handle a resort deaf and blind to the needs of seniors with “A Girl Scout Could Handle this Outfit”. Once you have your mountain under control, we’ll show how to wring the last ounce of joy from the slopes with “How to Shred for the Nearly Dead”. See ya up the road a piece. Talkin ’bout my generation…Peace….

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Small Muscle Conditioning for Senior Skiers

Devil is in the Details (so think small)

If you love snow sports, this is always the time of year you start thinking about other stuff. Still, in the back of your mind is that voice, “If I had just been in a bit better shape….”. Perhaps All Things are not possible anymore, but Better Things are. So, at this age, the question becomes, “How do I wring that last little bit of fitness out of the old carcass?”

Three things come to mind: strength, flexibility, small muscle control.

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Something like yoga or Tai Chi or old fashioned gym-class stretching handles the flexibility issue.

For you men new to yoga…unlike women, no one really wants to see you in your yoga pants at the grocery store. OK? It’s  that whole Speedo-smuggling olives to the beach thing…don’t do it.

Strength? Most gym exercises and machines focus on building those big attractive muscle groups. The big muscles are important to senior skiing. They hold us up. They help us resist the forces that build at the bottom of the turn. Hit the slopes with weak quads or abs, and you will suffer.

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What machine designers and exercise gurus often miss is that it’s the small muscles and the minute adjustments they make that keep us feeling balanced, comfortable, confident and in control. If you want to control your edges like a surgeon wields a scalpel you are going to have to target the small muscles around the joints.

There’s also fun.

 

Gym routines and running and biking will hit these small muscles by default but not always in a focused way that will benefit your skiing or riding. So, Mike, oh postulator of unscientific theory, you ask, “Whatever shall we do?” So glad you asked…

My own personal off-season regimen is to simply keep doing what I was doing.

Skiing effectively involves blending the skills of Pressure, Edge Control, and Rotational Movements (PER), lots of small movements in feet, ankles, knees, and hips. While the big muscles hold us up. The tiny ones are constantly making all the micro-adjustments that keep us feeling stable, and happy, and avoiding solid objects.

Many exercise regimes don’t really provide enough focus on small muscles to do you much good on the hill. Additionally, sitting in a machine, or on one, doesn’t fine tune your subconscious reactions to minute changes in balance that are so important to skiing effectively.

Start thinking NOW about your fitness program for the non-snow season.

Personally, I detest organized exercise. Classes and machines and routines leave me cold. But, fear not, Where There is a Hill There is a Way. It is no harder than going for a walk. What?!

Really, it’s easy. Walk backwards up a hill.

Walk in circles on a side-hill. Vary the width and depth of your stride.

Hop from foot to foot as you walk backwards or forwards while widening your landing zone.

Take a run up and down a dry stream bed from rock to rock. Feel how angulation and inclination come into play.

stream bed

Walk the top of a curb on your street.

Do some slack-line work

When you have all that mastered, add some weight to your ruck and start over.

What I am saying is get out and PLAY! Make getting fit all about having fun out of doors.

You don’t need a mat or stretchy pants or a membership.

Just go PLAY.

Give some thought to the things that give you trouble in the snow (remember the PER model—Pressure, Edge Control, Rotation) and devise some form of play that incorporates those same movements.

Play isn’t just about physical fitness. It’s FUN and FUN is good for the mind and spirit, too!

Being ready for the 2015-16 season doesn’t have to be complicated, expensive, nor dull. . So, while you twiddle your thumbs waiting for the next snow season, go have some fun, would ya?!  Just Sayin…